About Mobilearn
Clear explanations, carefully made.
Mobilearn is a South African studio that turns complicated subjects into videos, animation, podcasts and live broadcasts that people actually understand. We have been doing it since 2016.
It started with a phone in every pocket
Mobilearn began as a digital-literacy project. In 2010 the founder, Dr Hasmukh Gajjar, set up Free Your Mind Technologies to help people make better use of their mobile phones, which for many South Africans were the only computers they owned. He spent almost two years working from Khayelitsha, running phone stores, and saw how much more people could do once someone showed them how.
In 2012 he began making short how-to videos in English and isiXhosa under the name Mobilearn. In 2016 Vodacom asked Mobilearn to make videos for them, and the project became a business. Ten years on, Vodacom is still a client.
Today Mobilearn is a boutique digital media company that helps corporate teams across South Africa explain things clearly. Whether it is a new system a whole company has to learn, a decision a board needs to understand or a product a sales team needs to sell, Mobilearn turns it into a training video, an explainer animation, a podcast or an interactive live broadcast. The aim is always the same: when people finish watching, they understand exactly what they need to know.
The difference between an audience and a room.
That line began as a way to describe Mobilearn’s interactive live broadcasts, but it fits everything the studio makes. An audience sits back and watches. A room takes part. Good work brings people into the idea instead of keeping them at a distance, whether it is a two-minute video or a full-day live broadcast.
The track record
A long relationship with one of South Africa’s biggest companies, and a seat in a global production community.
Mobilearn is 100% Black-owned and female-owned.
The founder
Dr Hasmukh Gajjar
Hasmukh qualified as a medical doctor at the University of Cape Town and ran a general practice in Athlone through the 1980s. Then, in his words, “I stayed in business and strayed from medicine as causes found me.”
In 1987 he co-founded HNR Computers, one of South Africa’s early Black-owned IT businesses. He went on to run WordPerfect South Africa, and from 1997 to 2000 he was chairman of the Vodacom Group. He chaired the .za Domain Name Authority for twelve years and the Thabo Mbeki Education Trust for seventeen.
That is why we understand the people we make videos for. Hasmukh has led large organisations through change, and he knows what a board needs to hear and what a team living through the change needs to be shown. Our work is built for both.
For the past six years he has also sat on the panel of Office Hours Global, a daily online meeting where production professionals from around the world share what they are learning. That keeps us in step with the rest of the industry as new ideas and tools appear. It is also where our interactive live broadcast format was tested and refined, long before we took it live for clients.
Dr Hasmukh Gajjar
Office Hours Global
Spin the wheel for others with no expectations. It always comes back with interest.
Who we have worked with
Named clients, plainly stated. We have permission to name them, so we do.
- Vodacom South Africa
- University of Cape Town
- Office Hours Global
The Medilearn connection
Alongside Mobilearn we run a sister studio, Medilearn, dedicated to medical education videos. It brings the same skills to healthcare, where the language is specialised and accuracy matters even more. If your project is medical, Medilearn is the place to start.
The easiest way to start is an email.
Tell us what you need to explain and who it is for. We reply during business hours (SAST) and will tell you honestly whether we are the right studio for the job.