Insights
The thinking behind the work.
Short articles on video, training and podcasts, drawn from projects we have made for our clients.
July 2026
If You Can’t Explain it in 10 Seconds, You’re Losing Customers
Visitors decide in seconds whether to stay. Here is how a clear explainer video keeps them watching.
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June 2026
Why More Training Often Leads to Less Learning
People forget most new information within a day. Short, focused lessons help it stick.
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March 2026
Why Clarity Drives Adoption in Digital Transformation
How we explained Vodacom Smart PenSuite through the everyday problems it solves, not its features.
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October 2025
Podcast Recording: A Practical Guide to Help You Record Smarter, Not Harder
Simple tips on rooms, microphones, sound levels and editing, from the team behind Crossing the Line.
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May 2025
Behind the Scenes: Blending Animation and Live Action for Purpose-Driven Content
Why we mixed animation and real footage to tell Komani’s story about reusable menstrual products.
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May 2025
The Hidden Blueprint Behind Successful Virtual Learning
How we helped UCT move a doctors’ refresher course online, and why the doctors preferred it.
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May 2025
Beyond Views: The Psychological Power of Video Storytelling in South Africa
How to make videos that connect with South Africa’s many audiences, whatever their first language.
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Tell us the audience and the date, and we will tell you plainly how we would make it. Fifteen minutes is enough to start.